In the United States, nearly 80 billion lottery tickets and scratch cards are sold every year. Overnight the winners find themselves in charge of an astronomical fortune and at the center of the limelight. David and Erica won 62 million US dollars, becoming the richest people in their county in a matter of seconds. Self-proclaimed “redneck millionaires”, they are determined not to let their newfound wealth cut them off from reality. Others take the opposite approach. When 51-year-old nurse, Jack, won the lottery, he immediately quit his job and began spending frivolously. The temptations for lottery winners are endless and the risks elevated. A third of winners end up in ruins. So what makes this industry so attractive, and what do the lives of the winners actually look like?